Facebook Live Jewelry Sales You may have noticed when scrolling through your Facebook newsfeed people posting live videos and asking for interactions from their viewers. These Facebook Live events are becoming the new way to have sales and create a buzz about your store on social media. It’s a great platform to generate sales through…
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Identify opportunities to partner with local business owners to build community ties, promote each other's business, and sell more jewelry!
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Identify opportunities to partner with local business owners to build community ties, promote each other's business, and sell more jewelry!
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The unthinkable happens: a customer left you a 2-star review on google and complained publicly about a lack of service. What do you do next?
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If you’re not familiar with “recycled” diamonds, but you like the idea of improving your margins and offering your customers top quality natural diamonds, read on. Recycled diamonds look and feel the same as natural, newly manufactured diamonds, but are typically available at a lower cost. In addition to saving money with recycled diamonds, you…
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Trading Tip: Sell Jewelry Online using these SEO tips! Google is the most visited website WORLD WIDE. If you’re interested in how to make sure your business lands as a Google search result, keep reading. What is SEO? SEO is Search Engine Optimization or using strategic tactics so that you appear higher in online search…
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Trading Tip: Use SEO to Sell at Every Opportunity! There are 6.9 BILLION Google searches a day worldwide, and over 25% of those searches originate in the U.S! This is the largest potential audience you will ever reach, as Google is the most visited website WORLDWIDE. If you’re interested in how to make sure your business reaches this audience,…
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With these quick jewelry photography tips and a little practice, you'll be taking great photos your customers will love in no time!
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Here we have outlined some of the most important parts of a GIA diamond grading report, and why they matter when buying and selling diamonds.
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H. W. Beattie and Sons, Cleveland’s Fine Jewelry History A groove worn into the floor of the historical Cleveland Arcade tells a story of shoppers stopped in their tracks over the decades. What would halt the procession of shoppers and the city’s flow of sidewalk traffic so abruptly? A display of jewels centered in the…
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